Thoughtfull Design for Rainbow Springs

Rainbow Springs Nature Park is a much loved Kiwi family institution. Over time the operation felt that its proposition and delivered experience had eroded. ThoughtFull were engaged to assess the existing proposition and identify a number of opportunity areas across the business that could be better defined, designed, and expressed.

- Brand proposition / repositioning
- Developing a new visual identity
- Seasonal campaigns, i.e. pop up retail experience 
- Designing new ‘encounters’ experiences
- Wayfinding and signage

Encounters sketch development and execution