For            Thoughtfull Design
Client        Ngai Tahu Tourism / Franz Josef
2015

Fieldwork doesnt get much more epic than this.

Ngai Tahu Tourism run one of New Zealand’s most spectacular tourism experiences. Thoughtfull were asked to design a future state for a collective Franz Josef offering that can deliver an all-year/all-weather experience made up from a range of attractions that leverage the resources of both the business and natural environment to suit the needs of each type of visitor.

The strategy is currently being implemented and we're working closely with the team to develop and prototype a next generation of unique tourism experiences.

Project components:
Exemplars and Competitor Research
In-context User Research
Visitor Types
Experience Mapping
Experience Design Principles
Opportunity Spaces
Concept Generation
Quick wins