Client Ngai Tahu Tourism / Franz Josef
Fieldwork doesnt get much more epic than this.
Ngai Tahu Tourism run one of New Zealand’s most spectacular tourism experiences. Thoughtfull were asked to design a future state for a collective Franz Josef offering that can deliver an all-year/all-weather experience made up from a range of attractions that leverage the resources of both the business and natural environment to suit the needs of each type of visitor.
The strategy is currently being implemented and we're working closely with the team to develop and prototype a next generation of unique tourism experiences.
Exemplars and Competitor Research
In-context User Research
Experience Design Principles