2015
Thoughtfull Design for Ngai Tahu Tourism / Franz Josef

Ngai Tahu Tourism run The Glacier Heli Hike, one of New Zealand’s most spectacular tourism experiences. Thoughtfull were asked to design a future state for a collective Franz Josef offering that can deliver an all-year/all-weather experience made up from a range of attractions that leverage the resources of both the business and natural environment to suit the needs of each type of visitor.

The strategy is currently being implemented and we're working closely with the team to develop and prototype a next generation of unique tourism experiences.

Project components:
- Exemplars and Competitor Research
- In-context User Research
- Visitor Types
- Experience Mapping
- Experience Design Principles
- Opportunity Spaces
- Concept Generation and prototyping
- Quick wins

Fieldwork images and co creation sessions