I am a senior designer, researcher and strategist with 20 years experience in the fields of product, service and interaction design. Applying a human-centered and creative approach, I work with business to design and develop new products, services and experiences.

I tend to work across a diverse range of industries including tourism, fmcg, airline, legal services, media and personal computing.

My background is in product, spatial and interaction design, check out the archive section.


Principal Product Designer at Xero.



Design Lead at Thoughtfull Design. Prior to Xero, I spent 5 years doing lots of interesting work with strategic design consultants Thoughtfull Design. Some of which I can share on this site, but lots of it is confidential.

Clients include: Air New Zealand, Xero, Fonterra, Airbow, Frucor / Suntory, Ngai Tahu Tourism 

Also, I work with DandCo on CX design projects.


Service Design Lead at NZTE. As Service Design Lead at NZTE, my role was to establish and lead service design projects, from gathering insight through to ideation, prototyping, testing, refinement and implementation. In addition to developing services for NZ exporters, I lead an number of internal strategy and innovation projects. 2013-2015


Strategic Research Lead at Native Design London. I led projects across service, product and digital design. I was responsible for planning and conducting wide ranging research activity and its integration into immersion and creative direction. Native Design creates exquisite, experience design for the world's most successful companies and brands, specialising in design, strategy and innovation.

Clients included: Coloplast, Pernod Ricard, HP, Microsoft and Bowers and Wilkins. 2009-2013


Founder Richard Shed Studio. Established in 2002 and up until a few years ago, my practice provided consultancy, design and realisation of products and spaces for a range of global clients. Our approach was conceptually and technically innovative.

We worked with a number of respected clients in the UK, Europe and the US: Hasbro, British Council, Westfield, Native Design, Mother, onedotzero, Thorsten van Elten, The Victoria and Albert Museum,Reed Exhibitions, Artemide & Interaction Design, Institute Ivrea (IDII) (IT), Droog Design & IDII (NL), Valli&Valli (IT), Worldwide Fred (USA), ID Magazine (USA) (2002-2013)



Visiting advisor at;

Copenhagen Institute of Interaction Design
Interaction Design Institute Ivrea, Milan
Kingston University
University of the Arts London, St. Martins and Camberwell