Encounters!
For: ThoughtFull Design
Client: Rainbow Springs
2018
For: ThoughtFull Design
Client: Rainbow Springs
2018
Rainbow Springs Nature Park is a much loved Kiwi family institution
ThoughtFull were engaged to assess the existing proposition then identify and develop a number of opportunity areas across the business
ThoughtFull were engaged to assess the existing proposition then identify and develop a number of opportunity areas across the business
Context
Rainbow Springs Nature Park is a much loved Kiwi family institution. Over time the operation felt that its proposition and delivered experience had eroded. ThoughtFull were engaged to assess the existing proposition then identify and develop a number of opportunity areas across the business
Activites
Outcomes
We oversaw production and installation of a number of new visitor experiences, this saw a healthy rise in visitor numbers and visitor perception.
Rainbow Springs Nature Park is a much loved Kiwi family institution. Over time the operation felt that its proposition and delivered experience had eroded. ThoughtFull were engaged to assess the existing proposition then identify and develop a number of opportunity areas across the business
Activites
- Brand proposition / repositioning
- Developing a new visual identity
- Seasonal campaigns, i.e. pop up retail experience
- Designing new ‘encounters’ experience
- Wayfinding and signage
Outcomes
We oversaw production and installation of a number of new visitor experiences, this saw a healthy rise in visitor numbers and visitor perception.
