I was asked to deliver an innovation project to help Sky Sports NZ define a vision for their future connected sports experience. I worked closely through the project with Sky's Consumer Insights team.
We delivered a comprehensive picture of current and emergent consumer behaviors, around the [digitally] connected sports experience. We uncovered and integrated trends, forces and factors shaping the sports experience into clear design directions and then led a cross functional team transitioning between insights and ideas, creating solutions which would deliver a future experience.
- User Research (Events, In-home...)
- Expert Interviews (adjacent industries)
- Key Learnings
- Design Directions
- Ideation Workshops
- Concept Development
- Vision Roadmap
Richard Shed Studio for SKY TV (NZ)