https://richardshed.com Richard Shed Sun, 22 Mar 2026 03:46:15 +0000 https://richardshed.com en https://richardshed.com/index Mon, 03 Jun 2024 00:42:57 +0000 Richard Shed https://richardshed.com/index https://richardshed.com/About1 Mon, 03 Jun 2024 00:42:57 +0000 Richard Shed https://richardshed.com/About1 <img width="1280" height="854" width_o="1280" height_o="854" data-src="https://freight.cargo.site/t/original/i/7dd80ab772f11a245ea596ac8153c768c0bd92020f9a17e6a45287a5c277e79b/Richard-Shed.jpeg" data-mid="212673054" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7dd80ab772f11a245ea596ac8153c768c0bd92020f9a17e6a45287a5c277e79b/Richard-Shed.jpeg" />︎︎︎ Email︎︎︎ Instagram︎︎︎ LinkedIn Hello, I’m Richard, a user experience strategist and service designer with over 15 years experience designing products and services across a range of industries. Placing an emphasis on creativity and innovation, I bring together design, research, service and strategic methodologies to solve complex design challenges and realise new opportunity spaces.My cross-disciplinary experience helps me to explore challenges from multiple perspectives – I’ve designed for healthcare, mobility and travel, compliance and HR systems in all formats from web, mobile, hardware and physical environments.I’ve worked both agency and client side, mostly in UK and NZ for a range clients including Air New Zealand, Xero, Hasbro, HP, Microsoft, Fonterra, Bowers and Wilkins, Frucor/Suntory and Artemide.Full portfolio available on requestOlder work: 2000-2012 Roles: 2015 - 2020 &amp; 2023 - CurrentDesign Lead @ Thoughtfull Design I’ve been lucky to work with the lovely people at ThoughtFull for a number of years now. My role at ThoughtFull is to lead internal and client teams through end to end design projects, from undertaking user research, through to translating insights into the design and development of new products, services and experiences. Some of which I’m able to share on this site, but lots of it is confidential. About ThoughtFull: ThoughtFull is a customer-centric design and innovation group that helps organisations large and small re-envision their future.. Clients include: Air New Zealand, Xero, Fonterra, Airbow, Frucor / Suntory, Ngai Tahu Tourism 2020 - 2023Principal Product Designer @ Xero As a Principal Designer my primary role at Xero was to lead and support cross-functional, complex strategic initiatives. I worked across the Xero product, but was predominantly focused on consolidating and growing our emergent people management suite of tools. Other responsibilities include;Supporting and enabling our design teams across the organisation, developing our craft and capability. Partnering with engineering, architecture and product teams on product strategy, vision, standards and prioritisation initiatives. Championing customer driven outcomes through quality research and design. About Xero:Xero is a global small business platform with 3.5 million subscribers which includes a core accounting solution, payroll, workforce management, expenses and projects. Xero also has an extensive ecosystem of connected apps and connections to banks and other financial institutions helping small businesses access a range of solutions from within Xero’s open platform to help them run their business and manage their finances2013 - 2015Service Design Lead @ NZTE As Service Design Lead at NZTE, my role was to establish and lead service design projects, from gathering insight through to ideation, prototyping, testing, refinement and implementation. In addition to developing services for NZ exporters, I led an number of internal strategy and innovation projects. 2009 - 2013Strategic Research Lead at Native Design London I led projects across service, product and digital design. I was responsible for planning and conducting wide ranging research activity and its integration into immersion and creative direction. About Native: Native Design creates exquisite, experience design for the world's most successful companies and brands, specialising in design, strategy and innovation. Clients included: Coloplast, Pernod Ricard, HP, Microsoft and Bowers and Wilkins. 2002 - 2013Richard Shed Studio Established around 2002, my own practice provided consultancy, design and realisation of products and spaces for a range of global clients. Over time it evolved from product and furniture design to exhibition design and into interaction and human centered design. Our approach always aimed to be conceptually and technically innovative. I still work on personal projects.We worked with a number of respected clients in the UK, Europe and the US: Hasbro, British Council, Westfield, Native Design, Mother, onedotzero, Thorsten van Elten, The Victoria and Albert Museum, Reed Exhibitions, Artemide &amp; Interaction Design, Institute Ivrea (IDII) (IT), Droog Design &amp; IDII (NL), Valli&amp;Valli (IT), Worldwide Fred (USA), ID Magazine (USA) TeachingI’ve been a visiting tutor at all these wonderful establishments;2006-2012Copenhagen Institute of Interaction Design link2009 - 2013 Kingston University (Product and Furniture Design) link2003-2005Interaction Design Institute Ivrea, Milan link2006-2010University of the Arts London, St. Martins and Camberwell https://richardshed.com/Older-Work Mon, 03 Jun 2024 00:38:34 +0000 Richard Shed https://richardshed.com/Older-Work Many moons ago (well between the years 2000 to ~2012) I did a lot more furniture, spatial and interaction design projects. Here is a selection; Sticker Bench for&nbsp;London Design Festival 2008 I took inspiration from the different stages of timber production. After trees are felled and have been cut into planks, thin strips of wood known as stickers are placed systematically in-between the layers as planks are stacked on top of one another. This allows air to circulate around the wood and for it to dry without warping and shrinkage. From this process I explored way to create forms which have a volume yet are efficient in terms of materials and manufacturing process.The shape of the bench references where it came from. <img width="851" height="567" width_o="851" height_o="567" data-src="https://freight.cargo.site/t/original/i/770af02883d357738e4e3e1a4123fa2934076df949325d2801a3d93661bc7251/sticker bench02_19_o.jpg" data-mid="212188311" border="0" src="https://freight.cargo.site/w/851/i/770af02883d357738e4e3e1a4123fa2934076df949325d2801a3d93661bc7251/sticker bench02_19_o.jpg" /> <img width="925" height="954" width_o="925" height_o="954" data-src="https://freight.cargo.site/t/original/i/243afab94f5b1393de43c6789a91b845c412d0c58812da280a68ca516f0ba91a/Sticker bench Bench02_25 IMG_0320_o.jpg" data-mid="212188312" border="0" src="https://freight.cargo.site/w/925/i/243afab94f5b1393de43c6789a91b845c412d0c58812da280a68ca516f0ba91a/Sticker bench Bench02_25 IMG_0320_o.jpg" /> <img width="2048" height="1873" width_o="2048" height_o="1873" data-src="https://freight.cargo.site/t/original/i/86f11150965fe95a2c2473f7ffd66231be3d8148442c8a0f2321af05bbe0f7a1/Sticker_01_o.jpg" data-mid="212188310" border="0" src="https://freight.cargo.site/w/1000/i/86f11150965fe95a2c2473f7ffd66231be3d8148442c8a0f2321af05bbe0f7a1/Sticker_01_o.jpg" /> Interactive Lighting for Artemide with Interaction Design Institute Ivrea. 2005I was invited to work with a team of electronic engineers and interaction designers at the Interaction Design Institute Ivrea in Italy to develop a series of interactive lighting solutions for Italian lighting company Artemide. The project was about generating concepts and prototypes for interactive lighting objects with an objective to bring it to the stage ready for possible implementation and production. <img width="397" height="397" width_o="397" height_o="397" data-src="https://freight.cargo.site/t/original/i/f866df780b7af8df469f0bf70bf0c1b0eadbd785d757ffbd3102d08ef8a8733b/Artemide_IDII workshop_o.jpg" data-mid="212188313" border="0" src="https://freight.cargo.site/w/397/i/f866df780b7af8df469f0bf70bf0c1b0eadbd785d757ffbd3102d08ef8a8733b/Artemide_IDII workshop_o.jpg" /> <img width="400" height="532" width_o="400" height_o="532" data-src="https://freight.cargo.site/t/original/i/c73b78b7978f32675f67eecd38bb7db041ef62cc7a2f61c98b62c607dda0f633/idii-artemide07_o.jpg" data-mid="212188315" border="0" src="https://freight.cargo.site/w/400/i/c73b78b7978f32675f67eecd38bb7db041ef62cc7a2f61c98b62c607dda0f633/idii-artemide07_o.jpg" /> <img width="400" height="532" width_o="400" height_o="532" data-src="https://freight.cargo.site/t/original/i/cfe6844040eefa6183662203af60f9ad9da45b2d74e994d000e76545ac3ce3b2/idii-artemide06_o.jpg" data-mid="212188314" border="0" src="https://freight.cargo.site/w/400/i/cfe6844040eefa6183662203af60f9ad9da45b2d74e994d000e76545ac3ce3b2/idii-artemide06_o.jpg" /> A meeting space for Method2010 We were asked to create a comfortable, private space where meetings and client workshops could happen, whilst not breaking the open-plan, democratic nature of the studio. Naturally our solution had to reflect Method's inspirational approach to design. We resolved many of the poor acoustic issues in the meeting space, by designing a deviating grid of lightweight, sound absorbing acoustic panels which are suspended above the main table. The fixture defines the space and effectively cancels out much of the noise from within the meeting space. We installed a modular shelving/coloured partition system around the meeting table which acts as a presentation wall, storage and physical division in the space. <img width="1000" height="664" width_o="1000" height_o="664" data-src="https://freight.cargo.site/t/original/i/3a08dcf85aff146bcd95cacfe92b89ad66833ac715e98df8837fb9e969557aa8/_DSC0217_o.jpg" data-mid="212188316" border="0" src="https://freight.cargo.site/w/1000/i/3a08dcf85aff146bcd95cacfe92b89ad66833ac715e98df8837fb9e969557aa8/_DSC0217_o.jpg" /> <img width="1000" height="664" width_o="1000" height_o="664" data-src="https://freight.cargo.site/t/original/i/71ec385cb40976771e90f29ea91f97f0a165c132f977cfc7bf093fe912cbe356/_DSC0113_o.jpg" data-mid="212188320" border="0" src="https://freight.cargo.site/w/1000/i/71ec385cb40976771e90f29ea91f97f0a165c132f977cfc7bf093fe912cbe356/_DSC0113_o.jpg" /> <img width="1000" height="664" width_o="1000" height_o="664" data-src="https://freight.cargo.site/t/original/i/f9bc4cfef964a39ed0d3ffe6be6ddd46050f6a6d54fb74b36b8b2ef64909dc52/_DSC0237_o.jpg" data-mid="212188317" border="0" src="https://freight.cargo.site/w/1000/i/f9bc4cfef964a39ed0d3ffe6be6ddd46050f6a6d54fb74b36b8b2ef64909dc52/_DSC0237_o.jpg" /> <img width="1000" height="664" width_o="1000" height_o="664" data-src="https://freight.cargo.site/t/original/i/0982c351d375449a7f5cb0378543fb7b45902b87fb2bc9c1bf9b0ab12d9e4b68/_DSC0110_o.jpg" data-mid="212188319" border="0" src="https://freight.cargo.site/w/1000/i/0982c351d375449a7f5cb0378543fb7b45902b87fb2bc9c1bf9b0ab12d9e4b68/_DSC0110_o.jpg" /> Exhibition design and bespoke furniture for&nbsp; The Soho Warriors FC collective at Pick Me Up, Somerset House, London 2012 The SWFC Matchday space radiates around a central seating and table area where visitors and the artists can interact, view and discuss the work on show. The tiered walls provide a 3D grid surface and ensure the work is always perpendicular to the viewer. Wall structure from recycled honeycomb board, a material that is 100 % recycled. Stadia benches and tables from lacquered plywood. The Stadia bench is a flat pack, slot together structure, inspired by stadium architecture. The benches are available in a range of sizes and materials. <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/5cd69838ea1b543357d94e9e4e3188ae4fe5cafae70ce8eb3e3f145a53593a71/SWFC_IMG_4643sml_o.jpg" data-mid="212188334" border="0" src="https://freight.cargo.site/w/1000/i/5cd69838ea1b543357d94e9e4e3188ae4fe5cafae70ce8eb3e3f145a53593a71/SWFC_IMG_4643sml_o.jpg" /> <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/20969bd358e04e6dd546b45fc70de879afed99047a29c70ed34cb6379b776670/SWFC_IMG_4591sml_o.jpg" data-mid="212188336" border="0" src="https://freight.cargo.site/w/1000/i/20969bd358e04e6dd546b45fc70de879afed99047a29c70ed34cb6379b776670/SWFC_IMG_4591sml_o.jpg" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6096008cd8fd0ce9ec7b4104008345cbf361789b2a1b75cc2fc7564bc3792b40/stadia-bench-05_1.jpg" data-mid="212188332" border="0" src="https://freight.cargo.site/w/1000/i/6096008cd8fd0ce9ec7b4104008345cbf361789b2a1b75cc2fc7564bc3792b40/stadia-bench-05_1.jpg" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/88fac2ddbec716407eb54f78fbd470c42659874b0332f387185e9a8df4509527/stadia-bench-06_1.jpg" data-mid="212188331" border="0" src="https://freight.cargo.site/w/1000/i/88fac2ddbec716407eb54f78fbd470c42659874b0332f387185e9a8df4509527/stadia-bench-06_1.jpg" /> <img width="3984" height="3000" width_o="3984" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9bbc6e8d1a25109ab367947b5525716d2707357050217a9a43aae1ad3c7296d0/stadia-bench-08_1.jpg" data-mid="212188335" border="0" src="https://freight.cargo.site/w/1000/i/9bbc6e8d1a25109ab367947b5525716d2707357050217a9a43aae1ad3c7296d0/stadia-bench-08_1.jpg" /> <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/acc934cac156d63711915e5b043d6a361b2d5854711612e688cc53d470069c2d/SWFC_IMG_4625sml_o.jpg" data-mid="212188333" border="0" src="https://freight.cargo.site/w/1000/i/acc934cac156d63711915e5b043d6a361b2d5854711612e688cc53d470069c2d/SWFC_IMG_4625sml_o.jpg" /> A meeting space for a creative agency PD3 2009 Responding to the clients needs for privacy and a division of function in their studio, our solution was to design a partition wall which has a defining presence in the space. The structure ensures that people are aware of activity from either side in a non-intrusive way. The archetypal profile is directly offset from the walls and ceilings in the space. The bold graphic language of the wall reflects the joists, battens and supports in it’s immediate environment. The studio side remains untreated white oak whilst the meeting side is clad with a thin layer of natural felt. <img width="2048" height="1360" width_o="2048" height_o="1360" data-src="https://freight.cargo.site/t/original/i/646e8ed969e32d4ec4e744be5c70f0e4d2ec9c88e99f7c142b5de1bb9807a81d/richardshed-pd3-0074 med sml_o.jpg" data-mid="212188323" border="0" src="https://freight.cargo.site/w/1000/i/646e8ed969e32d4ec4e744be5c70f0e4d2ec9c88e99f7c142b5de1bb9807a81d/richardshed-pd3-0074 med sml_o.jpg" /> <img width="2048" height="1360" width_o="2048" height_o="1360" data-src="https://freight.cargo.site/t/original/i/9ebf7a088cb40e1b65653d4ce2a071ac88ca6b1e193195cf27cc3d998e54b0ff/PD3 richardshed-pd3-0089 sml_o.jpg" data-mid="212188321" border="0" src="https://freight.cargo.site/w/1000/i/9ebf7a088cb40e1b65653d4ce2a071ac88ca6b1e193195cf27cc3d998e54b0ff/PD3 richardshed-pd3-0089 sml_o.jpg" /> <img width="2000" height="1328" width_o="2000" height_o="1328" data-src="https://freight.cargo.site/t/original/i/5ee55c12a82ca721f133c619449835155df2414f5eae63e77847c31d4a3136c6/richardshed-pd3-0118 rev med sml_o.jpg" data-mid="212188322" border="0" src="https://freight.cargo.site/w/1000/i/5ee55c12a82ca721f133c619449835155df2414f5eae63e77847c31d4a3136c6/richardshed-pd3-0118 rev med sml_o.jpg" /> <img width="2048" height="1360" width_o="2048" height_o="1360" data-src="https://freight.cargo.site/t/original/i/f604cfb38508165791f9029400880a079a25e4f08b9c429c3334f7da322bfbd6/richardshed-pd3-0114 sml_o.jpg" data-mid="212188324" border="0" src="https://freight.cargo.site/w/1000/i/f604cfb38508165791f9029400880a079a25e4f08b9c429c3334f7da322bfbd6/richardshed-pd3-0114 sml_o.jpg" /> A modular exhibition space for McKinsey Hospital Institute, designed with interaction design agency Sennep. 2012 Taking our lead from the digital design language, the system consists of a series of modular, interlocking panels which are highlighted by subtle changes in texture; painted veneers, lacquered surfaces, frosted perspex, fabrics and laminates. The system could be re-configured for a number of uses. <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/6b744a5a28c00d08b90a6e96d6caa1e9177dba5c1b1290a70b288bc25e0ccebb/mhi_02_o.jpg" data-mid="212188327" border="0" src="https://freight.cargo.site/w/1000/i/6b744a5a28c00d08b90a6e96d6caa1e9177dba5c1b1290a70b288bc25e0ccebb/mhi_02_o.jpg" /> <img width="853" height="1280" width_o="853" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d739008723a8aa6b4e39820b92600c17f4d78876272f3281d9b2c53329a2494a/mhi_06_o.jpg" data-mid="212188325" border="0" src="https://freight.cargo.site/w/853/i/d739008723a8aa6b4e39820b92600c17f4d78876272f3281d9b2c53329a2494a/mhi_06_o.jpg" /> <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/7ae6cd755f1abbb8973d40fb8f7e9979728ddd5c10e477aa8a45c4cf2821784d/mhi_07_o.jpg" data-mid="212188326" border="0" src="https://freight.cargo.site/w/1000/i/7ae6cd755f1abbb8973d40fb8f7e9979728ddd5c10e477aa8a45c4cf2821784d/mhi_07_o.jpg" /> The Here Hook 2004 A wall mounted hook. Never again will you have to tell guests where to hang their jackets (here does it for you). <img width="1623" height="2237" width_o="1623" height_o="2237" data-src="https://freight.cargo.site/t/original/i/5987a41067cca6fb06b970f07da4c3e28adf678fe1c4972131bec784601f4d1a/here_01_o.jpg" data-mid="212188328" border="0" src="https://freight.cargo.site/w/1000/i/5987a41067cca6fb06b970f07da4c3e28adf678fe1c4972131bec784601f4d1a/here_01_o.jpg" /> <img width="1704" height="2272" width_o="1704" height_o="2272" data-src="https://freight.cargo.site/t/original/i/d7fde940b16497255d6f03f4b0f8c0aa16dcdc36b503a9b4351ec063b96abb09/here_04_o.jpg" data-mid="212188329" border="0" src="https://freight.cargo.site/w/1000/i/d7fde940b16497255d6f03f4b0f8c0aa16dcdc36b503a9b4351ec063b96abb09/here_04_o.jpg" /> <img width="1704" height="2272" width_o="1704" height_o="2272" data-src="https://freight.cargo.site/t/original/i/12105cc0fceb14fd6e75cf9b921ff155c77dc2f791a50f9bc9b87ef61e985bc2/here_02_o.jpg" data-mid="212188330" border="0" src="https://freight.cargo.site/w/1000/i/12105cc0fceb14fd6e75cf9b921ff155c77dc2f791a50f9bc9b87ef61e985bc2/here_02_o.jpg" /> Radial Clock 2008 A folded face clock available in either Coloured or Grey. Based on early colour wheels, the radial concertina fluxes and folds its way through it's colours. The Grey face clock is cool, calm, solid and sculptural. Throughout the day the planes change appearance as they pick up the light, shadows and highlights. &nbsp; <img width="1551" height="1551" width_o="1551" height_o="1551" data-src="https://freight.cargo.site/t/original/i/e4bdcc1992f7aaaa27d04530cd45f3e1ba19a470804a95bd1de031a61f407f3d/napkin-010__o.jpg" data-mid="212188297" border="0" src="https://freight.cargo.site/w/1000/i/e4bdcc1992f7aaaa27d04530cd45f3e1ba19a470804a95bd1de031a61f407f3d/napkin-010__o.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1afb10410fc8b99317ccad9548984461088c39b515a8197d8cf8cc80307e0c1b/_radial_colour_001_lo_o.jpg" data-mid="212188289" border="0" src="https://freight.cargo.site/w/1000/i/1afb10410fc8b99317ccad9548984461088c39b515a8197d8cf8cc80307e0c1b/_radial_colour_001_lo_o.jpg" /> <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/170a82cf36a881053791ce01f8d3d49964733f3bcc5adbfceeeb1a5a8265de2f/_radial_colour_003_lo_o.jpg" data-mid="212188290" border="0" src="https://freight.cargo.site/w/1000/i/170a82cf36a881053791ce01f8d3d49964733f3bcc5adbfceeeb1a5a8265de2f/_radial_colour_003_lo_o.jpg" /> <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/a53fbe02be377be7eb1964107fb8ad56abc07e8070a81551f6f3a83b76516d8d/radial_grey_002_Lo_o.jpg" data-mid="212188299" border="0" data-rotation="-180" src="https://freight.cargo.site/w/1000/i/a53fbe02be377be7eb1964107fb8ad56abc07e8070a81551f6f3a83b76516d8d/radial_grey_002_Lo_o.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/ca1013df793b459eeb0347f1344c28cade590916677c432cf33850bd85148e50/radial_grey_001_lo_o.jpg" data-mid="212188298" border="0" src="https://freight.cargo.site/w/800/i/ca1013df793b459eeb0347f1344c28cade590916677c432cf33850bd85148e50/radial_grey_001_lo_o.jpg" /> Discovery Cabinets2004 Walnut veneered/ lipped carcass, solid constructional walnut veneer door fronts and lacquered MDF drawer inserts. 4 door or drawer unit system, both of which use the intriguing laminated peeled corner detail as an aesthetic and functional feature. The drawer system uses the peel detail to reveal a splash of the coloured internal drawer carcass. Designed by Richard Shed and Alex Taylor <img width="2048" height="1110" width_o="2048" height_o="1110" data-src="https://freight.cargo.site/t/original/i/188506a36021d5589fa4c21d82a0407e535385c07f9a398152c8398df399f2c0/discovery_02__o.jpg" data-mid="212188338" border="0" src="https://freight.cargo.site/w/1000/i/188506a36021d5589fa4c21d82a0407e535385c07f9a398152c8398df399f2c0/discovery_02__o.jpg" /> <img width="1462" height="1362" width_o="1462" height_o="1362" data-src="https://freight.cargo.site/t/original/i/1da223aeec96c8e9f0a223102c579ce6dc197b40f9ab0fee5a8bf5629e7ec43a/discovery_01_o.jpg" data-mid="212188340" border="0" src="https://freight.cargo.site/w/1000/i/1da223aeec96c8e9f0a223102c579ce6dc197b40f9ab0fee5a8bf5629e7ec43a/discovery_01_o.jpg" /> <img width="2048" height="1011" width_o="2048" height_o="1011" data-src="https://freight.cargo.site/t/original/i/b763d19990779b26ffd62205cf792de01b85ecc0e50580e3570be46a67397bea/discovery_05_o.jpg" data-mid="212188339" border="0" src="https://freight.cargo.site/w/1000/i/b763d19990779b26ffd62205cf792de01b85ecc0e50580e3570be46a67397bea/discovery_05_o.jpg" /> <img width="1053" height="722" width_o="1053" height_o="722" data-src="https://freight.cargo.site/t/original/i/0ef1adfa3861f417f8b18ef08c6da18a37e8c2bc8b7ddadabd658a1291d26b41/discovery_04_o.jpg" data-mid="212188341" border="0" src="https://freight.cargo.site/w/1000/i/0ef1adfa3861f417f8b18ef08c6da18a37e8c2bc8b7ddadabd658a1291d26b41/discovery_04_o.jpg" /> <img width="2048" height="1110" width_o="2048" height_o="1110" data-src="https://freight.cargo.site/t/original/i/92fbfa75d1b3d620360963b037246cbe13c8b344630aab2d808a3a4768488148/discovery_03__o.jpg" data-mid="212188342" border="0" src="https://freight.cargo.site/w/1000/i/92fbfa75d1b3d620360963b037246cbe13c8b344630aab2d808a3a4768488148/discovery_03__o.jpg" /> https://richardshed.com/Creating-a-buzzz-at-Expo-West Sun, 22 Mar 2026 03:46:15 +0000 Richard Shed https://richardshed.com/Creating-a-buzzz-at-Expo-West Wedderspoon Wonderland at Expo West For: ThoughtFulll DesignClient: Wedderspoon 2026 with Hannah Morris, Andrea Fouhy and Jono Aquino Welcome to Wedderspoon Wellness Wonderland where you can immerse yourself in all things joyful, fun and indulgent. Playing on scale, nostalgia and games to give everyone a memorable experience. ChallengeNatural Products Expo West (USA) is considered the world's largest natural, organic, and healthy products event. Our objective was to showcase the new Wedderspoon Manuka Honey brand (which ThoughtFull had recently helped develop) attracting and engaging a wider and more diverse group of customers than the core organic, natural customer.Approach Leading the design team from ThoughtFull , we developed a range of experiential ideas exploring vibrancy, fun, immediacy and excitement.&nbsp; Our final direction was the Wedderspoon Wellness Wonderland, where visitors could indulge themselves in all things joyful and fun. We took the ‘layers of goodness’ concept we’d developed for the packaging and translated that into a multi-dimensional space, bold enough to stand out in a very busy environment, but also warm, open and inviting.We incorporated a number of super-sized instagrammable props celebrating our natural ingredients, created interactive experiences and purposeful spaces for private conversations and welcome interactions. We extended our concept into winnable merch, product giveaways, social media and uniforms.ActivitiesConcept designMerch and giveaways design3D modelling&nbsp;Full scale prototypingOverseeing production Wedderspoon Honey&nbsp; <img width="2353" height="1324" width_o="2353" height_o="1324" data-src="https://freight.cargo.site/t/original/i/b083d68ce0d2c814a51a4e93f88abb68f97b40abfd740d7bbdb19f09ada90147/WedderspoonExpo04.png" data-mid="251515955" border="0" src="https://freight.cargo.site/w/1000/i/b083d68ce0d2c814a51a4e93f88abb68f97b40abfd740d7bbdb19f09ada90147/WedderspoonExpo04.png" /> <img width="2353" height="1324" width_o="2353" height_o="1324" data-src="https://freight.cargo.site/t/original/i/af58274848c68d4db80eeb22bf69d0c2663c0d44b38fc8cfbc4a60cd777f0589/Wedderspoon03.png" data-mid="251515964" border="0" src="https://freight.cargo.site/w/1000/i/af58274848c68d4db80eeb22bf69d0c2663c0d44b38fc8cfbc4a60cd777f0589/Wedderspoon03.png" /> <img width="7000" height="4669" width_o="7000" height_o="4669" data-src="https://freight.cargo.site/t/original/i/585572d009fe8c96959fe8a05e1b0c7b5129a5ee7551bbc296cb1c4b4e0ca78b/558A1038med.jpeg" data-mid="246331983" border="0" src="https://freight.cargo.site/w/1000/i/585572d009fe8c96959fe8a05e1b0c7b5129a5ee7551bbc296cb1c4b4e0ca78b/558A1038med.jpeg" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/576d78acc3e34dc16b4c90dcc790773559da85c735cf9f5036d5effb6d399f8b/IMG_4961.jpg" data-mid="246332281" border="0" src="https://freight.cargo.site/w/1000/i/576d78acc3e34dc16b4c90dcc790773559da85c735cf9f5036d5effb6d399f8b/IMG_4961.jpg" /> <img width="5602" height="3275" width_o="5602" height_o="3275" data-src="https://freight.cargo.site/t/original/i/c915f8ab4d00d789c592aca366a7037c45a84eb4c0f672a144621c24594ca56d/IMG_4951.jpg" data-mid="246332280" border="0" src="https://freight.cargo.site/w/1000/i/c915f8ab4d00d789c592aca366a7037c45a84eb4c0f672a144621c24594ca56d/IMG_4951.jpg" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/2bf53e470eb0ede76181dcbfe503ce636d521ee7d406d7033c79f9da9f1f7414/IMG_4946.jpg" data-mid="246332279" border="0" src="https://freight.cargo.site/w/1000/i/2bf53e470eb0ede76181dcbfe503ce636d521ee7d406d7033c79f9da9f1f7414/IMG_4946.jpg" /> <img width="5294" height="4160" width_o="5294" height_o="4160" data-src="https://freight.cargo.site/t/original/i/2fa61d173bcb5f762049a63347c0911f836f7d3a805dc19af449b6502b4786fb/IMG_4943.jpg" data-mid="246332278" border="0" src="https://freight.cargo.site/w/1000/i/2fa61d173bcb5f762049a63347c0911f836f7d3a805dc19af449b6502b4786fb/IMG_4943.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/6ceee0f2405ce88ec07c702c927e776941a3c719117e305afec140ecce8db77b/558A0840med.jpeg" data-mid="246331982" border="0" src="https://freight.cargo.site/w/1000/i/6ceee0f2405ce88ec07c702c927e776941a3c719117e305afec140ecce8db77b/558A0840med.jpeg" /> <img width="2353" height="1324" width_o="2353" height_o="1324" data-src="https://freight.cargo.site/t/original/i/793db2c95fecded3d6603f53e4a971e5f304e8e0953a35ad1db003be7926218b/WedderspoonExpo01.png" data-mid="251515954" border="0" src="https://freight.cargo.site/w/1000/i/793db2c95fecded3d6603f53e4a971e5f304e8e0953a35ad1db003be7926218b/WedderspoonExpo01.png" /> <img width="2353" height="1324" width_o="2353" height_o="1324" data-src="https://freight.cargo.site/t/original/i/e646425e1207026f60f4e7cb0b364f0044ee2dae82dbae9b9f97791c481d0674/Wedderspoon-02.1.png" data-mid="251515953" border="0" src="https://freight.cargo.site/w/1000/i/e646425e1207026f60f4e7cb0b364f0044ee2dae82dbae9b9f97791c481d0674/Wedderspoon-02.1.png" /> ︎︎︎ Home ︎︎︎ Fixing compliance for Fonterra farmers https://richardshed.com/Revolutionising-long-haul-travel-comfort-with-Air-New-Zealand Mon, 03 Jun 2024 00:38:20 +0000 Richard Shed https://richardshed.com/Revolutionising-long-haul-travel-comfort-with-Air-New-Zealand Skynest For: ThoughtFulll DesignClient: Air New Zealand 2020 A world-first experience, Skynest is a bookable, 6 pod sleep zone on long haul flights Skynest has won numerous global airline industry and design awards since its announcement and launch in 2023 ChallengeAir New Zealand sought to develop a world-class, differentiated experience for their 'Future Air Cabin Experience' program, designed for their new fleet of aircraft. Approach As part of the ThoughtFull team, I was engaged from the outset, leading various projects throughout the innovation program. Skynest represented one of several initiatives that successfully advanced from initial concept development through approval, prototyping, and business case creation before moving into production.&nbsp;An internal team focussed on the industrial design while we focussing on everything else - the end-to-end experience, from how a customer would discover the Skynest, to the booking flow through to blueprinting the inflight service experience.&nbsp;ActivitiesUX, Service design and developmentProduct design and developmentPrototyping and customer testingDeveloping the CVPBrand development and ‘Nestiquette’ OutcomesSkynest has won numerous global airline industry and design awards since its announcement in 2023. It’s due to be launched in 2024 on ultra long haul flights between New York and Auckland. &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0bb35d507ab48050480d6ddd1949ee8046f290d90a567301714eaeb476b0d292/Xero-CW-Journey.png" data-mid="212196616" border="0" src="https://freight.cargo.site/w/1000/i/0bb35d507ab48050480d6ddd1949ee8046f290d90a567301714eaeb476b0d292/Xero-CW-Journey.png" /> <img width="2364" height="2364" width_o="2364" height_o="2364" data-src="https://freight.cargo.site/t/original/i/4de2093a4aa4d96bc5db3f9bf8adcf63c8f73d81eb0f2dc1fec6b5a163f5c66e/air-new-zealand-skynest-sleep-pods-economy_dezeen_2364_sq.jpg" data-mid="212188185" border="0" src="https://freight.cargo.site/w/1000/i/4de2093a4aa4d96bc5db3f9bf8adcf63c8f73d81eb0f2dc1fec6b5a163f5c66e/air-new-zealand-skynest-sleep-pods-economy_dezeen_2364_sq.jpg" /> <img width="1181" height="1181" width_o="1181" height_o="1181" data-src="https://freight.cargo.site/t/original/i/8627861f3f33b41b44df3bef70feeac2b3cd317a12bdfe272db0b54b7e4531d9/skynestsketch.png" data-mid="212188186" border="0" src="https://freight.cargo.site/w/1000/i/8627861f3f33b41b44df3bef70feeac2b3cd317a12bdfe272db0b54b7e4531d9/skynestsketch.png" /> <img width="953" height="954" width_o="953" height_o="954" data-src="https://freight.cargo.site/t/original/i/8793285f4a595e056715226dc3f083e354cc13111514a3ff3d0d7d48731409ee/649ba39323642e985afeb136_Screenshot-2023-06-28-at-3.05.45-PM.png" data-mid="212195966" border="0" src="https://freight.cargo.site/w/953/i/8793285f4a595e056715226dc3f083e354cc13111514a3ff3d0d7d48731409ee/649ba39323642e985afeb136_Screenshot-2023-06-28-at-3.05.45-PM.png" /> <img width="2364" height="3684" width_o="2364" height_o="3684" data-src="https://freight.cargo.site/t/original/i/0f9fffa7011ade5fd42d485591f3a54bce35fcb291c0a1348ecc58da7a8a96ec/air-new-zealand-skynest-sleep-pods-economy_dezeen_2364_col_0-1.jpg" data-mid="212188184" border="0" src="https://freight.cargo.site/w/1000/i/0f9fffa7011ade5fd42d485591f3a54bce35fcb291c0a1348ecc58da7a8a96ec/air-new-zealand-skynest-sleep-pods-economy_dezeen_2364_col_0-1.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/451ec90496943e4df1b6739cc87d0ca55a488cd07f7e2790d52bffe7043c8109/6480765a10bd504af0095274_ANZ_6-p-800-copy.png" data-mid="212195967" border="0" src="https://freight.cargo.site/w/800/i/451ec90496943e4df1b6739cc87d0ca55a488cd07f7e2790d52bffe7043c8109/6480765a10bd504af0095274_ANZ_6-p-800-copy.png" /> ︎︎︎ Home ︎︎︎ Fixing compliance for Fonterra farmers https://richardshed.com/Turning-compliance-into-a-competitive-advantage-for-Fonterra Mon, 03 Jun 2024 09:59:08 +0000 Richard Shed https://richardshed.com/Turning-compliance-into-a-competitive-advantage-for-Fonterra Compliance Simplification / Strategy and Vision For: ThoughtFulll DesignClient: Fonterra 2024 - 2025 with Olivia Dobrowolski, Hudson Smales Fixing the compliance experience is Fonterra’s number one farmer facing business challenge&nbsp; Our mission was to ease the burden of compliance and turn it into a competitive advantage Challenge Farmers were struggling with compliance tasks that had become fragmented across numerous touchpoints, platforms, systems, and brands. This fragmentation was compounded by poor integration across the industry, leading to unnecessary duplication, recalculation, and reinterpretation of data. Our task was to redesign Fonterra's complete suite of compliance products and services to address these challenges. ApproachA taskforce was formed to tackle the challenge. This included a small internal team, external consultants CoCreated (venture design) and ThoughtFull Design. My role through ThoughtFull has been to lead the design of the Fonterra farmer experience involving UX and Product strategy, design direction and research. PhasesSprint 1/ Define the problem and solutionSprint 2/ Develop and validate the solution Sprint 3/ Architect and design the solutionActivities Foundational user research, defining the problem and creating foundational frameworks, models and mapsExemplar and competitor analysisSolution validation with farmers and partners Supporting the business case with product and experience strategyEnvisioning the future experience Concept design and testing System Mapping and communication artefactsDetailed design and usability testingCreating foundational design artefacts: style guide, product principles, ways of working, tone of voice, naming architecture OutcomesThis project is currently a work in progress. We are in the design and development phase, designing and developing a suite of product and service solutions over a multi-year transformation program. <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a574f6c3d9435eb6ef0bd5c5c038d5b9dec366a92b2e9796047842c70edf987e/FSCompliance01.png" data-mid="212206490" border="0" src="https://freight.cargo.site/w/1000/i/a574f6c3d9435eb6ef0bd5c5c038d5b9dec366a92b2e9796047842c70edf987e/FSCompliance01.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/26644a450e5cb34a506be7839224c3df219dcbc4a48e55a74d20aeeb3a450d34/FSCompliance02.png" data-mid="212206491" border="0" src="https://freight.cargo.site/w/1000/i/26644a450e5cb34a506be7839224c3df219dcbc4a48e55a74d20aeeb3a450d34/FSCompliance02.png" /> <img width="7560" height="5672" width_o="7560" height_o="5672" data-src="https://freight.cargo.site/t/original/i/e72210ed9a173b0a1e55c7e8147e339faefbf563c7be4fc209c82d89cf3bc05a/Farm-Source_Benchmarking.png" data-mid="213806782" border="0" src="https://freight.cargo.site/w/1000/i/e72210ed9a173b0a1e55c7e8147e339faefbf563c7be4fc209c82d89cf3bc05a/Farm-Source_Benchmarking.png" /> <img width="1280" height="843" width_o="1280" height_o="843" data-src="https://freight.cargo.site/t/original/i/ee0eceeae19163a46560e2af992e645ba9cda993a6da404475c7706460dfb860/Screenshot-2024-06-04-at-8.41.06AM.png" data-mid="212827526" border="0" src="https://freight.cargo.site/w/1000/i/ee0eceeae19163a46560e2af992e645ba9cda993a6da404475c7706460dfb860/Screenshot-2024-06-04-at-8.41.06AM.png" /> <img width="1280" height="844" width_o="1280" height_o="844" data-src="https://freight.cargo.site/t/original/i/6959707d981d83c499e1cd7b691b4342c408a9b4c2f0e94a43effa3e67afb845/Screenshot-2024-06-04-at-8.41.25AM.png" data-mid="212827527" border="0" src="https://freight.cargo.site/w/1000/i/6959707d981d83c499e1cd7b691b4342c408a9b4c2f0e94a43effa3e67afb845/Screenshot-2024-06-04-at-8.41.25AM.png" /> <img width="1727" height="867" width_o="1727" height_o="867" data-src="https://freight.cargo.site/t/original/i/5e191eadbb0076cd05501491efe804ef3d358935a8fc9fd11ebc6c741f6cc698/Slide-16_9---9.png" data-mid="212827524" border="0" src="https://freight.cargo.site/w/1000/i/5e191eadbb0076cd05501491efe804ef3d358935a8fc9fd11ebc6c741f6cc698/Slide-16_9---9.png" /> <img width="575" height="953" width_o="575" height_o="953" data-src="https://freight.cargo.site/t/original/i/f56592483c1d2f94e05a48c92d7cd78516fa013527de676972d915d9be9ddab8/Farm-Source---Compliance-Business-Case-Testing-Synthesis---3-1.png" data-mid="212207057" border="0" src="https://freight.cargo.site/w/575/i/f56592483c1d2f94e05a48c92d7cd78516fa013527de676972d915d9be9ddab8/Farm-Source---Compliance-Business-Case-Testing-Synthesis---3-1.png" /> <img width="1408" height="941" width_o="1408" height_o="941" data-src="https://freight.cargo.site/t/original/i/1d27393c293f0a6e1668ab8af8121cadb3a4d78f37ec3d0af674be00c1ef0ab3/IMG_1915-1.png" data-mid="212207058" border="0" src="https://freight.cargo.site/w/1000/i/1d27393c293f0a6e1668ab8af8121cadb3a4d78f37ec3d0af674be00c1ef0ab3/IMG_1915-1.png" /> ︎︎︎ Skynest for Air New Zealand ︎︎︎ A customer centered framework for Xero https://richardshed.com/A-customer-centered-framework-for-decision-making-for-Xero Mon, 03 Jun 2024 19:26:39 +0000 Richard Shed https://richardshed.com/A-customer-centered-framework-for-decision-making-for-Xero People Management Customer Journey For: Xero Role: Principal Product Designer 2022 A suite of resources and tools bringing clarity to teams around the current and future customer jobs we serve and drive better strategic product decisions ChallengeConnected Workplaces was Xeros emergent suite of HR tools: a mixture of legacy products - payroll and expenses a newely acquired staff rostering product. There were ~560ppl in ‘CW’, across multiple product teams, business functions and regions. Each team had their own roadmaps, priorities and view of the customer experience. This had led to siloed decision making and a fragmented customer experience. I was asked to lead the creation a shared resource which would;Align product teams around the current and future jobs we serveConsolidate disparate customer insights into one placeEnable product leadership to align around a shared view, with a framework and the evidence to make better strategic decisions. ApproachKnowing we needed the input and advocacy from a range of teams, we adopted a highly collaborative, transparent and iterative approach in creating the artefacts. We used a Jobs To Be Done Framework, to identify current and future customer needs.The body of work was developed iteratively over ~3 months. At it’s core sat the journey, but it also included customer value pillars, key insights and customer types. OutcomesThe journey and consolidated insights used were as a human-centered framework to prioritise modernisation efforts (with Engineering)Our Architecture team used JTBD to map domain boundaries and create domain driven teamsI worked with our Data and Analytics Team to identify where to instrument tracking in the current productOur Product and Design Teams used the resource to define scope, inform and kick-off discovery work General alignment across the division on the JTBD we serve now and might serve in the futureThe work was used as the basis to roll out a Xero wide mapping of high level customer journeys and JTBD &nbsp; <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/be487909199da5a20c50e561bb28e393beabc6d19a71bcb59beebacc0501b647/Xero-CW-Journey.png" data-mid="212495515" border="0" src="https://freight.cargo.site/w/1000/i/be487909199da5a20c50e561bb28e393beabc6d19a71bcb59beebacc0501b647/Xero-CW-Journey.png" /> ︎︎︎ Fixing compliance for Fonterra farmers ︎︎︎ Fueling fandom for TAB https://richardshed.com/Fuelling-fandom-through-an-iconic-venue-redesign Thu, 17 Oct 2024 01:45:38 +0000 Richard Shed https://richardshed.com/Fuelling-fandom-through-an-iconic-venue-redesign The Winning Post For: ThoughtFulll Design Role: Design leadClient: TAB 2024 with ANDThoughtFull TAB Creating a hero destination venue for TAB / Entain Challenge&nbsp; TAB is a legacy New Zealand institution that supports responsible betting initiatives nationwide and contributes millions to local sporting bodies. As part of a refreshed brand identity led by ThoughtFull, our challenge was to design a space at the iconic Ellerslie Racecourse to hero the new brand.We set out to create a venue which would foster camaraderie amongst sports fans and ampify the excitement on race day. We aimed to strengthen the connection between guests and the world of racing by bringing the behind-the-scenes elements into the space, offering a fresh experience and new, innovative ways to engage with the race. Approach With a tight budget and deadline, much of our prototyping and design development was done on-site, working closely with the build team and fabricators. One of our guiding principles was to celebrate the original character of this iconic venue. We made the bold decision to remove an existing ceiling, exposing the stunning structural details of the historic stand. Other notable experiences included ‘tunnel cam’ - bringing behind the scenes footage into the venue and jockey silks banner sytem - celebrating recent big winners. &nbsp; ActivitiesVisioningConcept designPrototypingDetailed DesignVenue Design Guidelines &nbsp; <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/abdad8f46b4df54b8be021ea8dea68171e089ec345a9ed39d7a89735b0a3cc45/TAB-12.jpg" data-mid="219874607" border="0" src="https://freight.cargo.site/w/1000/i/abdad8f46b4df54b8be021ea8dea68171e089ec345a9ed39d7a89735b0a3cc45/TAB-12.jpg" /> <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/046b3c0efabeac54547f0157b9db4ceee3ed7af9e9919b35c0b050b5cde7d3f0/TAB-14.jpg" data-mid="219874608" border="0" src="https://freight.cargo.site/w/1000/i/046b3c0efabeac54547f0157b9db4ceee3ed7af9e9919b35c0b050b5cde7d3f0/TAB-14.jpg" /> <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/24264247bec45e5f6dfd5f86431ae39bc1c9d16ac4f2ce1947f8bcf0b7d54ebc/TAB-8.jpg" data-mid="219874606" border="0" src="https://freight.cargo.site/w/1000/i/24264247bec45e5f6dfd5f86431ae39bc1c9d16ac4f2ce1947f8bcf0b7d54ebc/TAB-8.jpg" /> <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/0d074b49a5d5b74c468455da285e1885d0e81e5753ddc78832d9d3884518aea2/TAB-59.jpg" data-mid="219874612" border="0" src="https://freight.cargo.site/w/1000/i/0d074b49a5d5b74c468455da285e1885d0e81e5753ddc78832d9d3884518aea2/TAB-59.jpg" /> <img width="2668" height="4000" width_o="2668" height_o="4000" data-src="https://freight.cargo.site/t/original/i/80e8354e7d1878e94eb5e87a5bc9bad9dc3482bd805d7bddc7fc63101c56fe28/TAB-40.jpg" data-mid="219874611" border="0" src="https://freight.cargo.site/w/1000/i/80e8354e7d1878e94eb5e87a5bc9bad9dc3482bd805d7bddc7fc63101c56fe28/TAB-40.jpg" /> <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/902c79719b1eda357ccddc3e8f9815977a6645474d33fc0c2fc34512edbcf754/TAB-15.jpg" data-mid="219874609" border="0" src="https://freight.cargo.site/w/1000/i/902c79719b1eda357ccddc3e8f9815977a6645474d33fc0c2fc34512edbcf754/TAB-15.jpg" /> <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/e501e99529bb687de4002ca9280051a837a21d958c2872676b1f882c520e3175/TAB-28.jpg" data-mid="219874610" border="0" src="https://freight.cargo.site/w/1000/i/e501e99529bb687de4002ca9280051a837a21d958c2872676b1f882c520e3175/TAB-28.jpg" /> ︎︎︎&nbsp;A customer centered framework for Xero ︎︎︎ Defining our customer value proposition for Xero https://richardshed.com/Defining-our-customer-value-proposition-for-Xero Tue, 04 Jun 2024 09:04:54 +0000 Richard Shed https://richardshed.com/Defining-our-customer-value-proposition-for-Xero Customer Value Proposition For: Xero Role: Principal Product Designer2021 with Cam Trollope, Lauren Wong and Julia Lima Our primary objective was to inform how Xero should positioning our Connected Workplaces product and to define our customer value propositionWe also wanted to generate insights which could be integrated into ongoing product development BackgroundConnected Workplaces was Xeros emergent suite of HR tools: a mixture of legacy products - payroll and expenses a newely acquired rostering product. Challenge I was asked to the lead a cross-functional group through the discovery and definition phases of our product positioning and customer value proposition.&nbsp;Our primary objective was to inform our product positioning for CW and generate insights which could be integrated into our ongoing CVP development. We had an additional objective to answer some key strategic questions, specifically around the customer value of ‘customisation’ and integration options.Approach and activitiesConsolidate and analyse existing customer research and&nbsp; competitor analysisDefine a long list of distinct, ownable territories where our offer might differentiateGenerate sacrificial concepts to make those territories tangible for customer testingTest concepts with customers, using the Kano methodology in additional to qualitative analysisValidate draft value pillars at scale through quant research (through an external agency)Refine, sharpen and socialise Outcomes This work formed the foundation of our Customer Value Proposition, value pillars and product strategy acrosss the division. <img width="472" height="556" width_o="472" height_o="556" data-src="https://freight.cargo.site/t/original/i/1241c0d025306d6016cf2a301f3cbd8ede9022a760a0dc298e66309071ab7fdc/CW-proposition-01.png" data-mid="212545402" border="0" src="https://freight.cargo.site/w/472/i/1241c0d025306d6016cf2a301f3cbd8ede9022a760a0dc298e66309071ab7fdc/CW-proposition-01.png" /> <img width="653" height="556" width_o="653" height_o="556" data-src="https://freight.cargo.site/t/original/i/e265def15e40f9e99bf0b304d0215df50b95eeda7a353d9b80b5c66662d47420/CW-proposition-02.png" data-mid="212545403" border="0" src="https://freight.cargo.site/w/653/i/e265def15e40f9e99bf0b304d0215df50b95eeda7a353d9b80b5c66662d47420/CW-proposition-02.png" /> <img width="1303" height="942" width_o="1303" height_o="942" data-src="https://freight.cargo.site/t/original/i/737242ac7ea7a78937d10504228e9f80288d4890dd8018d4a754f11e6263bfd6/CW-proposition-03.png" data-mid="212545404" border="0" src="https://freight.cargo.site/w/1000/i/737242ac7ea7a78937d10504228e9f80288d4890dd8018d4a754f11e6263bfd6/CW-proposition-03.png" /> <img width="1371" height="714" width_o="1371" height_o="714" data-src="https://freight.cargo.site/t/original/i/6afb9aa6aab4d94092e6339f751d4b25500a3d34ed634539711d6674b539a9cc/CW-proposition-04.png" data-mid="212545405" border="0" src="https://freight.cargo.site/w/1000/i/6afb9aa6aab4d94092e6339f751d4b25500a3d34ed634539711d6674b539a9cc/CW-proposition-04.png" /> ︎︎︎ Fuelling-fandom-through-an-iconic-venue-redesign ︎︎︎ Developing an experience vision for Xero https://richardshed.com/An-Experience-Vision-for-Xero Sat, 08 Jun 2024 23:17:05 +0000 Richard Shed https://richardshed.com/An-Experience-Vision-for-Xero Experience Vision For: Xero Role: Principal Product Designer 2022 with Bear Liu The experience vision was a simple animated story to communicate the vision for Xeros People Management experience told through the eyes of an employer (Sanaz) and her employee (Ash) Give them a wave 👋 BackgroundConnected Workplaces was Xeros emergent suite of HR tools: a mixture of legacy products - payroll and expenses a newely acquired rostering product. Challenge We needed a simple and engaging way to communicate our vision for the future customer experience to an internal audience.ApproachI was asked to lead a small, focussed working group which included our senior leadership. We teased out and brought to life a number of future category opportunities and strategic objectives. We refered to the output as a ‘prototype’, a customer experience, which we could use to engage a range of audiences, and then iteratively develop.&nbsp; Story chapters A warm welcome - Employee onboarding and recruitmentEmpoyered employees - Employee experienceGrowing the offer - Employee perks and benefitsPeople challenges - Resolving HR issuesUnlocking financial freedom - Employee PayPride in the passport - Employee profileConfident applications - Connection to other services OutcomesThe story was used extensively to communicate to our internal audiences and partners around our future intent and the customer problems we were solving. <img width="7230" height="4067" width_o="7230" height_o="4067" data-src="https://freight.cargo.site/t/original/i/576209caff8e8a2e0cc95599aeb80c69b18c388b0f4ae642eec899aec71a3e2e/Interim-Vision-CW-V3-1_Page_15.png" data-mid="212545772" border="0" src="https://freight.cargo.site/w/1000/i/576209caff8e8a2e0cc95599aeb80c69b18c388b0f4ae642eec899aec71a3e2e/Interim-Vision-CW-V3-1_Page_15.png" /> <img width="4130" height="2324" width_o="4130" height_o="2324" data-src="https://freight.cargo.site/t/original/i/ab687b93d8604304ed81c9bc8efc811757f76003259efa5d8e26092afce9d335/Interim-Vision-CW-V3-1_Page_17.png" data-mid="212545774" border="0" src="https://freight.cargo.site/w/1000/i/ab687b93d8604304ed81c9bc8efc811757f76003259efa5d8e26092afce9d335/Interim-Vision-CW-V3-1_Page_17.png" /> <img width="5660" height="3184" width_o="5660" height_o="3184" data-src="https://freight.cargo.site/t/original/i/4098198c11ede2338c6702eb21394e2d433e7d24d6014908c4798ef1a142bb79/Interim-Vision-CW-V3-1_Page_16.png" data-mid="212545773" border="0" src="https://freight.cargo.site/w/1000/i/4098198c11ede2338c6702eb21394e2d433e7d24d6014908c4798ef1a142bb79/Interim-Vision-CW-V3-1_Page_16.png" /> <img width="4096" height="3096" width_o="4096" height_o="3096" data-src="https://freight.cargo.site/t/original/i/cda8b9d2eb1d1474534ebdc76ab65c7f1b57322f0869e708e17d928b7a77117b/CW-Vision02.png" data-mid="212547938" border="0" src="https://freight.cargo.site/w/1000/i/cda8b9d2eb1d1474534ebdc76ab65c7f1b57322f0869e708e17d928b7a77117b/CW-Vision02.png" /> ︎︎︎ Defining our value proposition for Xero ︎︎︎ Helping grow Airbow