Client / Sky Broadcasting

I was asked to deliver an innovation project to help Sky Sports NZ define a vision for their future connected sports experience. I worked closely through the project with Sky's Consumer Insights and production teams.

We delivered a comprehensive picture of current and emergent consumer behaviors, around the [digitally] connected sports experience. We uncovered and integrated trends, forces and factors shaping the sports experience into clear design directions and then led a cross functional team transitioning between insights and ideas, creating solutions which would deliver a future experience.

Activities and deliverables;
- User Research (Events, In-home...)
- Expert Interviews (from core and adjacent industries)
- Key Insights
- x7 Opportunity Spaces
- Cross-functional Ideation Workshops
- Concept Development
- Vision Roadmap

Richard Shed Studio for SKY TV (NZ)

Fieldwork and ideation images