Wedderspoon Wonderland
at Expo West
For: ThoughtFulll Design
Client: Wedderspoon
2026
with Hannah Morris, Andrea Fouhy and Jono Aquino
at Expo West
For: ThoughtFulll Design
Client: Wedderspoon
2026
with Hannah Morris, Andrea Fouhy and Jono Aquino
Welcome to Wedderspoon Wellness Wonderland where you can immerse yourself in all things joyful, fun and indulgent.
Playing on scale, nostalgia and games to give everyone a memorable experience.
Playing on scale, nostalgia and games to give everyone a memorable experience.
Challenge
Natural Products Expo West is considered the world's largest natural, organic, and healthy products event. Our objective was to showcase the new Wedderspoon Manuka Honey brand (which ThoughtFull had recently helped develop) attracting and engaging a wider and more diverse group of customers than the core organic, natural customer.
Approach
Leading the design team from ThoughtFull , we developed a range of experiential ideas exploring vibrancy, fun, immediacy and excitement. Our final direction was the Wedderspoon Wellness Wonderland, where visitors could indulge themselves in all things joyful and fun.
We took the ‘layers of goodness’ concept we’d developed for the packaging and translated that into a multi-dimensional space, bold enough to stand out in a very busy environment, but also warm, open and inviting.
We incorporated a number of super-sized instagrammable props celebrating our natural ingredients, created interactive experiences and purposeful spaces for private conversations and welcome interactions. We extended our concept into winnable merch, product giveaways, social media and uniforms.
Activities
Outcomes
COMING SOON
Natural Products Expo West is considered the world's largest natural, organic, and healthy products event. Our objective was to showcase the new Wedderspoon Manuka Honey brand (which ThoughtFull had recently helped develop) attracting and engaging a wider and more diverse group of customers than the core organic, natural customer.
Approach
Leading the design team from ThoughtFull , we developed a range of experiential ideas exploring vibrancy, fun, immediacy and excitement. Our final direction was the Wedderspoon Wellness Wonderland, where visitors could indulge themselves in all things joyful and fun.
We took the ‘layers of goodness’ concept we’d developed for the packaging and translated that into a multi-dimensional space, bold enough to stand out in a very busy environment, but also warm, open and inviting.
We incorporated a number of super-sized instagrammable props celebrating our natural ingredients, created interactive experiences and purposeful spaces for private conversations and welcome interactions. We extended our concept into winnable merch, product giveaways, social media and uniforms.
Activities
- Concept design
- Merch and giveaways design
- 3D modelling
- Full scale prototyping
- Overseeing production
Outcomes
COMING SOON
