Compliance Simplification
For: ThoughtFulll Design
Client: Fonterra
2024 - Ongoing
with Olivia Dobrowolski, Hudson Smales
For: ThoughtFulll Design
Client: Fonterra
2024 - Ongoing
with Olivia Dobrowolski, Hudson Smales
Fixing the compliance experience is Fonterra’s number one farmer facing business challenge
Our mission was to ease the burden of compliance and turn it into a competitive advantage
Our mission was to ease the burden of compliance and turn it into a competitive advantage
Challenge
Farmers were struggling with compliance tasks that had become fragmented across numerous touchpoints, platforms, systems, and brands. This fragmentation was compounded by poor integration across the industry, leading to unnecessary duplication, recalculation, and reinterpretation of data. Our task was to redesign Fonterra's complete suite of compliance products and services to address these challenges.
Approach
A taskforce was formed to tackle the challenge. This included a small internal team, external consultants CoCreated (venture design) and ThoughtFull Design. My role through ThoughtFull has been to lead the design of the Fonterra farmer experience involving UX strategy, Product design and research.
Phases
Sprint 1 / Define the problem and solution
Sprint 2 / Develop and validate the solution
Sprint 3 / Design and develop the solution - Currently in progress
Activities
Outcomes
This project is currently a work in progress. We are in the design and development phase, designing and developing a suite of product and service solutions over a multi-year transformation program.
Farmers were struggling with compliance tasks that had become fragmented across numerous touchpoints, platforms, systems, and brands. This fragmentation was compounded by poor integration across the industry, leading to unnecessary duplication, recalculation, and reinterpretation of data. Our task was to redesign Fonterra's complete suite of compliance products and services to address these challenges.
Approach
A taskforce was formed to tackle the challenge. This included a small internal team, external consultants CoCreated (venture design) and ThoughtFull Design. My role through ThoughtFull has been to lead the design of the Fonterra farmer experience involving UX strategy, Product design and research.
Phases
Sprint 1 / Define the problem and solution
Sprint 2 / Develop and validate the solution
Sprint 3 / Design and develop the solution - Currently in progress
Activities
- Foundational user research, defining the problem and creating foundational frameworks, models and maps
- Exemplar and competitor analysis
- Solution validation with farmers and partners
- Supporting the business case with product and experience strategy
- Envisioning the future experience
- Concept design and testing
-
System Mapping and communication artefacts
- Detailed design and usability testing
- Creating foundational design artefacts: style guide, product principles, ways of working, tone of voice, naming architecture
Outcomes
This project is currently a work in progress. We are in the design and development phase, designing and developing a suite of product and service solutions over a multi-year transformation program.
