Skynest
For: ThoughtFulll Design
Client: Fonterra
2024
with Olivia Dobrowolski
For: ThoughtFulll Design
Client: Fonterra
2024
with Olivia Dobrowolski
Fixing the compliance experience is Fonterra’s number one farmer facing business challenge
Our challege was to ease the burden of compliance and turn it into a competitive advantage
Our challege was to ease the burden of compliance and turn it into a competitive advantage
Challenge
For farmers, compliance tasks are currently scattered across multiple touchpoints, platforms, systems and brands.
A lack of integration across the industry creates unnecessary double up, recalculation & reinterpretation for farmers.
Approach
A taskforce was formed to tackle the challenge. This included a small internal team, external consultants CoCreated (venture design) and ThoughtFull Design. My role was to lead ThoughtFull’s involvement which was to design the Fonterra farmer experience: UX strategy, design and research.
Sprint 1 / Define the problem and solution
Sprint 2 / Develop and validate the solution
Sprint 3 / Design and develop the solution - Currently in progress
Activities
Outcomes
This project is currently a work in progress. We are in the design and development phase, creating a suite of solutions over a multi-year program.
For farmers, compliance tasks are currently scattered across multiple touchpoints, platforms, systems and brands.
A lack of integration across the industry creates unnecessary double up, recalculation & reinterpretation for farmers.
Approach
A taskforce was formed to tackle the challenge. This included a small internal team, external consultants CoCreated (venture design) and ThoughtFull Design. My role was to lead ThoughtFull’s involvement which was to design the Fonterra farmer experience: UX strategy, design and research.
Sprint 1 / Define the problem and solution
Sprint 2 / Develop and validate the solution
Sprint 3 / Design and develop the solution - Currently in progress
Activities
- Foundational user research, defining the problem
- Designing foundational frameworks and models and maps
- Exemplar and competitor analysis
- Solution validation with farmers and partners
- Supporting the business case with product and experience strategy
- Envisioning the future expeirence
Outcomes
This project is currently a work in progress. We are in the design and development phase, creating a suite of solutions over a multi-year program.
