Compliance Simplification
For: ThoughtFulll Design
Client: Fonterra
2024
with Olivia Dobrowolski, Hudson Smales
For: ThoughtFulll Design
Client: Fonterra
2024
with Olivia Dobrowolski, Hudson Smales
Fixing the compliance experience is Fonterra’s number one farmer facing business challenge
Our mission was to ease the burden of compliance and turn it into a competitive advantage
Our mission was to ease the burden of compliance and turn it into a competitive advantage
Challenge
For farmers, compliance tasks are currently scattered across multiple touchpoints, platforms, systems and brands. Add to this, a lack of integration across the industry creates unnecessary double up, recalculation & reinterpretation for farmers. Our job was to redesign Fonterra’s suite of complinace products and services.
Approach
A taskforce was formed to tackle the challenge. This included a small internal team, external consultants CoCreated (venture design) and ThoughtFull Design. My role was to lead ThoughtFull’s involvement which leading the design of the Fonterra farmer experience: UX strategy, design and research.
Sprint 1 / Define the problem and solution
Sprint 2 / Develop and validate the solution
Sprint 3 / Design and develop the solution - Currently in progress
Activities
Outcomes
This project is currently a work in progress. We are in the design and development phase, creating a suite of solutions over a multi-year program.
For farmers, compliance tasks are currently scattered across multiple touchpoints, platforms, systems and brands. Add to this, a lack of integration across the industry creates unnecessary double up, recalculation & reinterpretation for farmers. Our job was to redesign Fonterra’s suite of complinace products and services.
Approach
A taskforce was formed to tackle the challenge. This included a small internal team, external consultants CoCreated (venture design) and ThoughtFull Design. My role was to lead ThoughtFull’s involvement which leading the design of the Fonterra farmer experience: UX strategy, design and research.
Sprint 1 / Define the problem and solution
Sprint 2 / Develop and validate the solution
Sprint 3 / Design and develop the solution - Currently in progress
Activities
- Foundational user research, defining the problem
- Designing foundational frameworks and models and maps
- Exemplar and competitor analysis
- Solution validation with farmers and partners
- Supporting the business case with product and experience strategy
- Envisioning the future expeirence
Outcomes
This project is currently a work in progress. We are in the design and development phase, creating a suite of solutions over a multi-year program.
