Richard Shed 
D
esign, Research & Strategy

Compliance Simplification
For: ThoughtFulll Design
Client: Fonterra
2024

with Olivia Dobrowolski, Hudson Smales
Fixing the compliance experience is Fonterra’s number one farmer facing business challenge 

Our mission was to ease the burden of compliance and turn it into a competitive advantage
Challenge
For farmers, compliance tasks had been scattered across multiple touchpoints, platforms, systems and brands. Add to this, a lack of integration across the industry creating unnecessary double up, recalculation & reinterpretation for farmers. Our job was to redesign Fonterra’s suite of compliance products and services.

Approach
A taskforce was formed to tackle the challenge. This included a small internal team, external consultants CoCreated (venture design) and ThoughtFull Design. My role through ThoughtFull has been to lead the design of the Fonterra farmer experience: UX strategy, Product design and research.

Sprint 1 / Define the problem and solution
Sprint 2 / Develop and validate the solution
Sprint 3 / Design and develop the solution - Currently in progress

Sprint 1/2 Activities
  • Foundational user research, defining the problem
  • Designing foundational frameworks and models and maps
  • Exemplar and competitor analysis
  • Solution validation with farmers and partners
  • Supporting the business case with product and experience strategy
  • Envisioning the future experience

Sprint 3 Activities *in progress*
  • Concept design and testing
  • System Mapping and communication artefacts
  • Detailed design and usability testing
  • Creating foundational design elements: style guide, product principles, ways of working, tone of voice, naming architecture

Outcomes
This project is currently a work in progress. We are in the design and development phase, designing and developing a suite of product and service solutions over a multi-year transformation program.


© Richard Shed